Light Up Production
Capturing Moments, Crafting Stories
Hong Kong-based video production, copywriting, and strategic storytelling for organizations that need their work seen, heard, and understood clearly.
About Light Up Production
Light Up Production is a team of creative professionals specialising in video production, copywriting, and media strategy. Grounded in a decade of journalistic rigor and storytelling sensitivity, we deliver authentic content that resonates with diverse audiences across the corporate, educational, and non-profit sectors.
Our Work
What we do
Video
Copywriting
Branding
Graphic
Services
Video, copywriting, branding, and graphic & visual — built around your message.
01
Video
A great video blends technical precision with narrative depth. We produce corporate profile films, promotional content, event coverage, and human-centric documentaries with deep sensitivity to each client’s unique voice.
02
Copywriting
Words have power, and our copywriting service is designed to harness that power clearly and persuasively. From social media management to publications and campaign messaging, every word is crafted to connect with clarity and purpose.
03
Branding
We build authentic brand identities and messaging frameworks that define your organisation’s purpose, establish a distinct voice, and build lasting trust.
04
Graphic and Visual
From annual reports and corporate publications to digital assets and social graphics, we transform complex ideas into compelling visual narratives.
Our Clients
Organisations across culture, education, industry, and community.
Portfolio
Selected video, copywriting, and storytelling work from Hong Kong organisations.
Industrialist of the Year Award 2025
Federation of Hong Kong Industries
Hong Kong Innopreneur Awards Highlight Opening Video
Federation of Hong Kong Industries
中國香港學界體育聯會吉祥物設計比賽頒獎禮
The Schools Sports Federation of Hong Kong, China
HKICF Documentary "When Music is Chosen"
Hong Kong Inter-School Festival
Founder's Message, The Hong Kong Virtuoso Chorus
The Hong Kong Virtuoso Chorus
專題報道 vol.1：愛麗絲式教育劇場 | 藝術總監訪問：陳恆輝
Art-mate
專題報道 vol.1：愛麗絲式教育劇場 | 行政總監訪問：陳瑞如
Art-mate
Hong Kong Hymnos Festival 2025 — Vice-Chair interview
香港聖詠節2025 副主席分享
Hong Kong Hymnos Festival
Airwallex 2D motion graphics
Airwallex - 2D Motion Graphics Animation
Airwallex (via One Eye Tech)
Panasonic ziaino air purifier
Panasonic ziaino® 次亜塩素酸空間除菌脫臭機
Shun Hing Technology
Publications and campaigns
Publication
Awards Booklet
Federation of Hong Kong Industries
Social media
Social media content and design
Hong Kong Hymnos Festival
Non-profit Organisation
House Programme
Hong Kong Inter-School Choral Festival
Art & Culture
Feature Article
Art-mate
Academic Article
Journal Translation
City University of Hong Kong
Branding
Logo Revamp
VETOP
Magazine
Writing and Interview
852Web3
Producer · Video · Copywriting · Storytelling
About Winnie Yip
Winnie Yip is an award-winning journalist with a decade of experience across Hong Kong media, and as a Beijing correspondent. Recognized with accolades from the Newspaper Society of Hong Kong and CUHK Journalism Awards, she brings editorial rigor and human-centric storytelling to corporate and community messaging. Before founding Light Up Production, she served as Public Affairs Manager for the Hong Kong Inter-School Choral Festival and produced the documentary When Music is Chosen. She now helps organizations amplify their impact through video, copy, and publications.
Ready to tell your story?
Tell us about your project — video, copy, branding, or graphic & visual. We will reply with clear next steps.